Kinder Joy

#KhaoKheloKhushRaho
To promote the familial value of being together and bonding over traditions while making festive moments "khaas" for the kids with Kinder Joy, under the umbrella of the campaign "Khao Khelo Khush Raho".

The Strategy

We wanted Indian festivals to be relvant, engaging and enjoyable for kids as much as it is for adults. The creative strategy lied in identifying key Diwali & Raksha Bandhan moments, such as preparing the thali, home decorations and importance of these festivals, and creating an opportunity for mothers to pass on the values behind these rituals to their kids by encouraging them to actively participate in it. Kinder Joy was used as an essential element to bring the celebrations alive.