WORD Marketplace is a self-serve influencer marketing platform that enables brands and influencers to connect, collaborate and create, all on one platform.
WORD Marketplace is an easy to use platform for both - brands and social media influencers. The brands looking to work with micro influencers can: - Create a campaign brief - Receive creative ideas and content from various influencers - Brands can select from the idea they like - Ask for changes if necessary - Approve the content - Pay for the content once the influencer uploads the same on social media. The platform offers the influencers an advantage to: - Select a campaign/brand that they would like to work with - Set their prices - Share content ideas - Get paid after sharing the approved post on social media page.
WORD Marketplace is ideal for SMEs who find it tough to keep up with the marketing trend of influencer marketing due to lack of the right gateway and budget constraints. It exposes them to a wide array of influencers that they can work with. Similarly, for micro-influencers with more than 3000 followers, between the age of 18 to 40, who are looking to expand their horizons by working for brands and campaigns of their niche, WORD Marketplace makes it possible for them.
WORD Marketplace is a user-friendly platform that runs without the interference of any third party. In simple steps, it enables brands and influencers to get introduced to each other while exchanging their scope of work. The seamless and transparent mechanism of WORD Marketplace makes it an ideal influencer marketing platform.
WORD Marketplace has no minimum entry fees for brands to create and publish their campaigns. They only have to pay the influencers for their services. Influencers can reap the benefits of the platform by paying a minimum commission at the end of each project.
An influencer is someone who has an authentic following of more than 5000 people on social platforms such as Instagram, TikTok, YouTube, Facebook, and Twitter.
At WORD Marketplace, we welcome all kinds of brands, including advertising agencies, PR, and media firms, to be part of our platform.
Yes, WORD Marketplace strictly follows the FTC’s Influencer Endorsement Regulations.
Influencers who have an account on the WORD Marketplace app are the ones who generate the content for the brand campaigns.
Influencers own the content, unless brands wish to purchase the licence for the posts upon negotiated prices with the influencers.
We’re open to Instagram and Facebook.
When brands upload their campaign briefs, influencers create posts based on the brief. While brands can be represented by PR agencies or media associates, WORD Marketplace only allows influencers to create their own posts.
Since influencers create posts for brands in return for monetary benefits, the content created is owned by the influencer. The brands, however, can choose to purchase the content to repurpose on other channels.
When the influencer submits their content based on the brand’s campaign brief with their quoted price, the brand decides if the influencer can publish directly to selected social media channels and then go ahead with the payment. The brand can also ‘Suggest Changes’ to the content or quoted price, to which the influencer will have to re-submit their post or move on. If the brand disapproves the content, they can select ‘No Thanks’.
The influencer should keep the post live on their feed for a period of 30 days. After which, the influencer can either delete the post or leave the post untouched.
At WORD Marketplace, we value your privacy. We only use personal information to improve hands on experience with its users. You are allowed to rectify, change, withdraw any information available on your account, which we have detailed out in our Privacy Policy.
We avail a transaction fee of 15% of a brands overall campaign spend. We don’t make money from the influencers as it is free for them to use.
To create your first campaign, you have to create an account with us and submit your campaign brief basis the pre-set format on your login dashboard. Once the campaign has been successfully submitted and approved, influencers can submit their posts for your campaign.
Campaigns cannot be deleted. However, it can be withdrawn if you feel like it needs to be worked on more.
A post cannot be rejected once it is approved by you.
Unfortunately, you can’t access your WORD Marketplace account on mobile devices. However, we have a desktop version that is easily accessible and convenient to use.
After your campaign has been approved by the WORD Marketplace Team, no edits can be made further. In case you wish to edit, you will have to withdraw your campaign.
Absolutely! We don’t discriminate. We encourage you. At WORD Marketplace, brands and all the representatives of brands can be a part of the platform.
The platform allows you to browse through the profiles of influencers you wish to collaborate with. Thorough research of their profiles will give you an idea about their engagement rates, making it easy for you to understand their following. In case we find influencers with fake followers, we will suspend their accounts.
No. You will not be charged for uploading campaign briefs, scanning through our influencer network, and perusing their submissions. That said, we urge that you upload campaign briefs only when you genuinely require collaborative content.
You get charged only when approved content from influencers goes live.
The value of real influencers lies in staying true to their brand and being authentic about their life. We recommend that you do a complete end-to-end research about the influencers you wish to partner with so that you recognize what they truly stand for.
No. You can only choose to pay the influencers through monetary contributions.
The ideal way to know any influencer is to check their profile thoroughly and understand the kind of content they create.
Yes, absolutely. You’re always welcome to research on the engagement rates of the influencers and then come up with a decision.
Unfortunately, no. The algorithm of various social media channels determine the reach of any content posted, based on the engagement rate the influencer has.
While sometimes influencers’ content might not appear as premium as you want it to be, the value of the content should be measured by the interaction with their followers and their credibility. If you're still not completely satisfied with their submission, you can always choose to either reject or ask for a re-submission.
While we can’t control the creativity of an influencer, we can guide you through other submissions that you can seek inspiration from. Contact us at hello@whatstheword.co If you have any queries.
Thoroughly go through influencers’ social feed to understand if their tone and engagement is the best fit for your brand.
It’s very subjective, if you may ask. Influencers are valued based on their creativity, brand value, following, engagement level, and most importantly, how well they fit your brand. So, the price you decide should be based on the above mentioned factors. After all, there’s always room for negotiation.
You won’t be charged for the posts that are published inaccurately. If however, there is an event of incorrect posting, contact us at hello@whatstheword.co. We will do the needful.
Give your brief a week’s time to be recognized by the influencers on the platform. If there’s still no response, you might want to consider re-drafting your campaign brief to suit the capacities of influencers.
We ensure you receive daily campaign reports through the course of your campaign. Post campaign completion, you will receive a detailed summary report of the reach, engagement, and impressions of all the posts that have gone live for the campaign. You can track and gauge the success of your campaign based on the details given in these reports.
Content license is negotiated on an individual basis. If you wish to get a license on the content produced by the influencers, contact us at hello@whatstheword.co
Once you choose the campaign of your choice, select the type of content (video or picture) you would be submitting. Post which, you can give your quote and caption along with the necessary hashtags, and finally hit submit.
Don’t worry, while campaign cancellation rarely happens, you can always browse through other campaigns that might interest you.
You are required to keep the published post live for 30 days.
It can take a few hours or a week for a post to get approved. Meanwhile, you can take a look at other campaigns that you’d like to be a part of.
Once you take your post live, you will receive the payment within 48 hours in your account. You can verify it in your WORD Marketplace account.
Yes, a post can be deleted after 30 days of publishing it. Having said that, we ideally recommend that you do not delete the post in order to maintain brand credibility.
We have detailed out a pricing guideline within the App, based on industry standards, so that you know what to charge. We recommend that you charge based on the quality of your content and engagement rates.
Yes, they can. When the brands put forth their offer, you can negotiate prices with them. Accept it if you feel it’s worthy of your efforts.
You should post the approved content within 48 hours, unless the brand specifies a particular date.
Yes, of course. Just register yourself on WORD Talent and you will be connected with a talent specialist who will help you drive your presence online.
Brands can use your content on their social channels. However, if they want to promote your content outside that, they will have to seek licensing, which can be negotiated with us.
Of course, you can.The more the merrier. Let the brand decide what they like.
Since you’ve sold the rights of the content to the brand, you will have to get our approval first to take the conversation ahead. In such cases, do contact us at contact at hello@whatstheword.co
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